Executive Development Programme in Sports IP Development Models

In today's sports industry, IP development is a critical area of focus, with teams, leagues, and organizations increasingly seeking to leverage their brands, content, and other intangible assets to generate revenue and engage fans. This course is designed to meet the growing industry demand for professionals with a deep understanding of sports IP development models and the ability to apply this knowledge in real-world settings. Through a combination of lectures, case studies, and interactive exercises, learners will develop the essential skills needed to create, manage, and monetize sports IP. By the end of the course, participants will be equipped with the knowledge and tools necessary to drive innovation, increase revenue, and advance their careers in the sports industry.