Executive Development Programme in Psychology of Pricing: Value Perception
-- ViewingNowThe Executive Development Programme in Psychology of Pricing: Value Perception is a certificate course that explores the psychological factors influencing customer perception of price and value. This program is crucial in today's business landscape, where pricing strategies can significantly impact a company's profitability and competitiveness.
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โข Understanding Value Perception
โข Psychological Pricing Strategies
โข The Role of Emotions in Pricing
โข Price Anchoring and Its Impact
โข The Concept of Fairness in Pricing
โข Price Perception and Consumer Behavior
โข Creating Value through Pricing
โข Communicating Value through Price
โข Overcoming Price Objections
โข Case Studies on Psychology of Pricing
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