Certificate in Statistical Techniques for Market Research
-- ViewingNowThe Certificate in Statistical Techniques for Market Research is a comprehensive course designed to equip learners with essential skills in statistical analysis for market research. This program is vital for professionals seeking to make data-driven decisions and understand consumer behavior.
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⢠Introduction to Statistical Techniques
⢠Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion, Percentiles, Quartiles
⢠Probability Theory: Concepts of Probability, Conditional Probability, Independence
⢠Inferential Statistics: Sampling Distributions, Estimation, Hypothesis Testing
⢠Parametric Tests: One-Sample t-test, Independent Samples t-test, Paired Samples t-test, ANOVA (Analysis of Variance)
⢠Non-Parametric Tests: Chi-Square Test, Mann-Whitney U Test, Wilcoxon Signed-Rank Test, Kruskal-Wallis Test
⢠Correlation and Regression Analysis: Simple Linear Regression, Multiple Linear Regression, Pearson Correlation
⢠Factor Analysis: Concepts and Applications in Market Research
⢠Data Visualization: Charts and Graphs for Statistical Data
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