Global Certificate in Digital Marketing Growth Strategies
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โข Digital Marketing Foundations: Understanding the digital landscape, digital channels, and the role of digital marketing in organizations.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, and local SEO.
โข Pay-Per-Click (PPC) Advertising: PPC platforms, ad formats, campaign setup, optimization, and measurement.
โข Content Marketing: Content strategy, creation, distribution, and optimization for digital channels.
โข Social Media Marketing: Platform selection, content strategy, community management, and measurement.
โข Email Marketing: Email campaign strategy, automation, personalization, and measurement.
โข Web Analytics: Web analytics tools, metrics, reporting, and data-driven decision making.
โข Digital Growth Strategies: Growth hacking, experimentation, customer acquisition, and retention.
โข Mobile Marketing: Mobile optimization, app marketing, mobile advertising, and SMS marketing.
โข E-commerce Marketing: Product listings, pricing, promotions, conversion optimization, and customer experience.
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