Executive Development Programme in Brand Portfolio Evolution
-- ViewingNowThe Executive Development Programme in Brand Portfolio Evolution is a certificate course designed to empower professionals with the strategic skills to manage and innovate brand portfolios. In an era of rapid market changes, this course is critical for navigating brand portfolio evolution and ensuring long-term business success.
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Unit 1: Introduction to Brand Portfolio Evolution
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Unit 2: Understanding Brands and Brand Portfolios
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Unit 3: Brand Strategy and Positioning
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Unit 4: Portfolio Analysis and Optimization
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Unit 5: Brand Architecture and Hierarchy
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Unit 6: Managing Brand Extensions and Line Expansions
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Unit 7: Measuring Brand Equity and Portfolio Performance
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Unit 8: Innovation and New Product Development in Brand Portfolios
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Unit 9: Brand Portfolio Management Case Studies
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Unit 10: Future Trends and Challenges in Brand Portfolio Evolution
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