Executive Development Programme in Brand Portfolio Evolution

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The Executive Development Programme in Brand Portfolio Evolution is a certificate course designed to empower professionals with the strategic skills to manage and innovate brand portfolios. In an era of rapid market changes, this course is critical for navigating brand portfolio evolution and ensuring long-term business success.

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This programme is in high demand across industries, as companies recognize the need to adapt and innovate their brand portfolios to stay competitive. By enrolling in this course, learners will gain essential skills in brand architecture, product innovation, and brand strategy, equipping them for senior roles in marketing, brand management, and product development. Through a combination of case studies, interactive workshops, and expert instruction, this course provides a hands-on learning experience that can be directly applied to real-world business challenges. By the end of the programme, learners will have a deep understanding of brand portfolio evolution and the strategic tools to drive growth and innovation in their organizations.

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Unit 1: Introduction to Brand Portfolio Evolution
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Unit 2: Understanding Brands and Brand Portfolios
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Unit 3: Brand Strategy and Positioning
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Unit 4: Portfolio Analysis and Optimization
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Unit 5: Brand Architecture and Hierarchy
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Unit 6: Managing Brand Extensions and Line Expansions
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Unit 7: Measuring Brand Equity and Portfolio Performance
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Unit 8: Innovation and New Product Development in Brand Portfolios
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Unit 9: Brand Portfolio Management Case Studies
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Unit 10: Future Trends and Challenges in Brand Portfolio Evolution

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO EVOLUTION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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